Wine Brands: Success Strategies for New Markets, New...

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Business & Economics - Sales & Marketing
Wine Brands: Success Strategies for New...

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Name: Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
ISBN: 9780230554030

Evelyne Resnick

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2008

Edisi:

First Edition

Penerbit:

Palgrave Macmillan

Bahasa:

english

Halaman:

256